Responsible Email

Over 20% of emails are undelivered according to an article in eMarketer today. To deal with spam, ISP and corporate filtering systems have gotten aggressive about stopping email that does not follow industry best practices. High frequency mailings, unsegmented distribution lists, and low value to your audience can cause your messages to be blocked from ever making it to the Inbox. Socially responsible marketing is not only about creating a positive impact on your community and audience, it's about being more effective in the long term as well.

The End of Browsing?

Internet time may have peaked for consumers, according to Forrester findings reported in Ad Age today. As people become more savvy about using the Web as a tool to quickly find what they want, casual surfing is on the wane. Search and email continue to be staples for online reach, but increasingly marketers will need to understand their audience better to offer meaningful interactions across multiple channels.